Grow your business with founders who've been there.
It's 11pm and you're still thinking about that client. Or that hire. Or whether you've priced the new offer too low. You don't need a course, or more content. You need someone who's been there to say "here's what I'd do".
That's what FounderON ADVANTAGE is. Me and a group of ambitious founders who've been where you are, or are there right now. Monthly growth challenges, weekly live calls and a community of founders to ask.
Help when you need it, with none of the noise.
£99/month. Cancel any time.
Why I built this.
I built a business from scratch, grew it to 80 people, and sold it for seven figures. From the outside it probably looked pretty straightforward. It wasn't.
Most of it was just figuring things out as I went along. Making decisions a bit later than I should have, and occasionally realising I'd been heading in the wrong direction for longer than I'd care to admit.
The only times it felt easier were when I had other founders around me. People a few steps ahead, or dealing with the same thing at the same time. Not a methodology. Just someone saying "here's what I did" or "don't do that, I tried it".
Better with other founders.
Other founders are the most useful people you'll talk to. They've had the client who wants more for the same fee. They've made the hire too early, or too late. They've tried the pricing change you're scared of.
Inside FounderON ADVANTAGE, you're building alongside people at a similar stage. You see what's working for them, borrow what fits and skip what didn't. And when you have a good month, there are people who understand why it matters.
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What we talk about.
Most of the questions aren't headline-worthy. They're normal ones that just carry a lot of weight when it's your own business:
"Should I let this client go?"
"Is it too early to hire?"
"Am I pricing this properly?"
"Why does everything feel busy but I'm not growing?"
The sort of decisions that don't feel huge in the moment, but tend to have a knock-on effect if you get them wrong.
Usually you just need a bit of perspective. Or someone pointing out the thing you already half-knew but hadn't acted on yet.
Post your question and get answers from me and other founders who've been there. And there are hundreds of past conversations to search. There's a decent chance someone's already asked, and a few people have already told them what they'd do.
If you're wondering what it looks like inside.
Everything inside FounderON ADVANTAGE exists for one reason: to help you make better decisions faster, and avoid the ones that cost you months (or money).
Monthly growth levers, worked on together.
Every month we pick one specific growth lever and work through it together. A kick-off call, a clear set of actions, and a closing call where everyone shares what worked and the numbers. Go all in, or just follow along and save the ideas for later.
Coming up...
Nov 2026: Grow revenue without finding a single new client.
Dec 2026: Turn your client calls into a month's worth of content.
Jan 2027: Make it easier for every new client to say yes.
Weekly live calls. Bring a problem, leave with a decision.
Every week there's a live call with me and other members. It opens with a couple of topics pulled from what founders are dealing with right now, then it's open floor. All recorded, so you never miss one and can't use that as an excuse.
Ask the community. The fastest sense-check there is.
Post your question and get answers from me and lots of other founders who've been in the same situation. It's the quickest way to check something before you commit time, money or energy.
The archive. Years of collective scar tissue.
Hundreds of real conversations from founders sharing what's worked, what hasn't, and what they wish they'd known. When you're facing something new, there's a decent chance someone's already dealt with it, and is happy to tell you what they got wrong first.
Daily prompts. Short, useful, easy to ignore if you're busy.
Every weekday I share something to help you think more clearly about your business. Decision frameworks, questions worth asking yourself, and lessons from real founder conversations. A few minutes to read, but occasionally it changes how you approach a problem.
Get as involved as you like.
Some members post every week, do every challenge and turn up to every call. Others read the daily prompts, watch the odd recording and ask a question when something comes up. Both are fine. We're here if you need us, and quiet when you don't.
Ready to join us?
Start growing your business today by joining FounderON ADVANTAGE, with access to all of the calls, community, content and challenges.
FounderON ADVANTAGE
£99/month. Cancel any time.
For founders who are already trading and want to grow faster.
✓ Monthly challenges
✓ Weekly live calls
✓ Ask the community
✓ Archive of past questions & answers
✓ Daily prompts
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